Michael Sumner of DNMedia posted a must read article for any domain owner or investor wondering how “exact search” for the keywords in a domain could translate to traffic when a domain is developed correctly enough to place in the first and second pages of search results.
One of the key factors we used to choose domains for sale in our upcoming auction at SnapNames on November 18-24 was the “exact search” results using Google’s keyword tool (along with many other important variables) and every investor, developer and domain owner should read Michael’s article in our opinion.
Global Exact Search using the GAKT (Google Adwords Keyword Tool) is defined as “The number of times the exact keywords in the domain name is searched on Google and its distribution network globally”
With just over 200 domains in the auction which collectively get over 20,000,000 exact searches annually according to current Google data and 80% of the domains having a reserve less than $1,500 we have put together a solid portfolio of domains worthy of consideration by both investors and developers.
